Dana is a graduate of the University of Economics, where she studied business and marketing. Her entire career has been dedicated to marketing. She has worked in various industries ranging from advertising agency, FMCG, IT, banking and insurance to HVAC segment. At DNA ERA, she works as a marketing manager and is involved in transforming scientific knowledge into plain language to make it interesting and understandable to the general public.
5 reasons why DNA analysis is a good Christmas present
The season when we all think about a good gift for our loved ones is here again. Articles full of tips and ideas are jumping out at us from every direction. We at DNA ERA believe that our tip for a gift in the form of a DNA analysis has several advantages. That’s why we’ve written down the top 5 reasons why we think a DNA analysis can be a great surprise for anyone you decide to gift it to..
1. It is a unique gift
Be honest. Would you ever think of giving a DNA analysis as a Christmas gift? And what would be your reaction if you received such an analysis? Today, it’s really possible, affordable and still very unique. Under the Christmas tree we usually expect consumer goods, books, electronics or at least nice socks. How about giving the gift of insight into genetic predispositions, health risks, metabolism, intolerances and other areas of human health. You will receive the DNA test of your choice by courier to the address you provide. Since the test you order is not linked to your name in any way and the registration of the collection kit only takes place when the saliva sample is collected, you can donate the kit to your family or friends. Thanks to the new, attractive packaging of our tests, all you have to do is wrap the collection kit in nice paper or use a gift bag.
2. Gift for man, woman or child
Whether you decide to gift your partner, spouse, parents, friends or even your children, you won’t go wrong. DNA analysis is suitable for men, women and children. There are two DNA tests in our offer – Entry test is the basic test analysing 30 core predispositions. Complex test is a complete test with more than 140 predispositions and offers a comprehensive overview all analysed categories. You can also view DNA tests from DNA ERA in a clear comparison and decide which test is the best fit for your loved ones.
3. Gift that lasts a lifetime
Since the primary DNA sequence we analyse does not change during life, it is a gift for life. In our DNA tests, we monitor more than 700,000 sites of human DNA and interpret the data in multiple areas. But it doesn’t stop there, as DNA research is taking place all over the world and scientists from many universities and laboratories are working to decipher other areas of DNA. In addition to the analysis, our customers also have access to the actual, raw data from the lab. These can be used to further investigate your own body in the future, or follow our offerings and have other areas of health and the human body interpreted directly by us. In any case, we will deliver the raw data along with the DNA analysis to each customer.
4. It can save a life
Although our tests are not diagnostic, but only tell us about increased risks and genetic predispositions, there are areas where we can be very accurate. So much so that we can identify certain types of diseases with very high probability. Our numbers are clear. Roughly one in 50 customers will discover information about themselves that is directly related to their health, and after a DNA analysis, we therefore recommend that they see a doctor for a preventive checkup and to eliminate potential risks. Genetics and its understanding still have a long way to go and we believe that we will be able to reveal many more risks to customers in the future thanks to science and scientific knowledge. That is why it is a good idea to have your DNA analysed as soon as possible.
5. It will help in many areas of health, nutrition and sports
Losing weight, feeling healthier, achieving better sports results, setting the right lifestyle? These are also areas where DNA analysis helps. Understanding one’s own body and understanding what it needs or what hinders it gives us incredible possibilities. What to add to the diet, what to avoid, what type of sport to choose. You will receive the results of the analysis from DNA ERA in a digital form – a web app that not only provides information on risks and predispositions, but also a detailed explanation of them, recommendations for prevention and all the scientific information behind the field. The web app is fully responsive, so your results will be available anywhere, on your mobile, tablet or computer.
