Dana is a graduate of the University of Economics, where she studied business and marketing. Her entire career has been dedicated to marketing. She has worked in various industries ranging from advertising agency, FMCG, IT, banking and insurance to HVAC segment. At DNA ERA, she works as a marketing manager and is involved in transforming scientific knowledge into plain language to make it interesting and understandable to the general public.
DNA in everyday life: Discover the details that make you unique
DNA isn’t just about your origins or health. Even the little everyday things you might consider random or ‘just part of who you are’ often have a genetic basis. That’s why at DNA ERA we’re introducing a brand-new category of results – Genetic curiosities – which broadens your understanding of your body and senses with 15 new and fascinating findings. These are traits you’ll notice in everyday life: how you perceive tastes and smells, how your body reacts to light or caffeine, or even what type of earwax you have.
Your DNA in everyday life
What these results have in common is their relevance to your everyday life. These aren’t abstract genetic concepts, but little things you’ll recognise in yourself straight away. Traits that make you unique in everyday situations. Have you ever wondered why some people sneeze when they look at the sun? And does coriander really taste like soap to some people? These little things shape the unique way you perceive the world, and it is your DNA that underpins them.
The link between genetics and your physical traits
Also interesting is the link between genetics and physical traits that you often don’t even realise you have. The shape of your earlobes, the thickness of your hair, the shape of your teeth, or the colour and pattern of your iris aren’t just aesthetic details. They’re the result of subtle genetic variations that have developed over thousands of years. Even how quickly your permanent teeth came through or how pronounced the bridge of your nose is has its own genetic story.
Some of the results go even deeper and reveal how your body works. Why can some people manage three coffees a day without any problems, whilst others feel jittery after just one? Or why do some people have a stronger body odour than others? These differences also have a genetic basis, which you can now discover.
New Genetic curiosities category
The new Genetic curiosities category is available as an add-on to your results directly within the DNA ERA web app. Any customer who already has their DNA analysis results can purchase it. If you enjoy discovering everything your DNA reveals about you, even in the smallest details, this add-on will give you a whole new perspective on yourselves.
Each of us is unique, and some of the answers lie hidden in our DNA. We hope you enjoy discovering all the fascinating details and that you’ll find plenty of surprises as you get to know yourselves better.
Log in to our app and you’ll find a new category available to purchase in the Shop section.
- Tags
